One System. Every Step of the Patient’s Journey.
Done for You.
Most marketing companies sell you tactics. A website here. Some SEO there. A review tool. An email service. An EMR upgrade so they can profit more, some tool from a different vendor, none of them talking to each other, and all of it on your plate to manage.
We built something different: one system that follows the exact path a patient takes to find you, choose you, and stay with you.
We call it the R5 Growth Engine.
Marketing Isn’t Complicated.
It’s Just a Lot.
You know you need a good website. You know you need to show up on Google. Reviews matter. You should probably send a newsletter. Someone told you to post on Facebook.
None of that is wrong. The problem is that it comes at you as a pile of separate chores from separate vendors, and nobody has told you how the pieces fit, or which ones actually produce patients.
So most practice owners do one of two things. They do a little of everything, badly, at 10 p.m. Or they hire the cheapest vendor for each piece and hope it adds up.
It doesn’t add up.
Because marketing that isn’t connected leaks patients at every seam.
The Five Parts, and the Job Each One Does
Here’s the insight behind the R5 Growth Engine.
Every new patient walks the same path online, and it hasn’t changed in 20 years:
They look for a
physical therapy practice.
Phone in hand. “Physical therapy near me.” Google shows a map and a few names.
They learn more
about you.
They tap your name and land on your website. Who are you? What do you treat? Do you take my insurance?
They decide if they
can trust you.
They read your reviews. They look at your team. They compare you to the practice one listing down.
They connect
with you.
They call, or they tap “request an appointment.” Or they don’t, and they’re gone.
They become
your patient.
Their care starts. Everything above this line got them here.
You keep
them.
Their episode ends. Do they remember you a year later, when the other knee acts up? Or do they start again at step one?
They stay in
the family.
Once you go to a dentist, you’re theirs. Their spouse goes there. Their kids go there. That’s the relationship a physical therapy practice should have too, and it doesn’t happen by accident.
Then one more thing happens when it’s working: the whole community starts to know your name. Neighbors. Referring physicians. And the clinicians and front-office staff you’d love to hire someday.
Each of the five parts of the R5 Growth Engine owns a piece of that path.
Follow the Patient.
The System Builds Itself.
Website. Learn, trust, connect.
Your website is where the patient learns about you, decides you’re legitimate, and books. It’s the hub. Every other part of the system points patients here, and if this piece doesn’t convert, everything else leaks. So we build it to answer “Can you help me?” in five seconds, show your real team and real reviews, and put a phone number and appointment request one tap away.
Rank. Be found.
The top of the funnel. When someone near you searches “physical therapy near me,” the map decides who gets the call. We manage your Google Business Profile, clean up your listings, tune your website for local search, and publish content every week, so you show up where patients are actually looking. And when Google ads make sense in your market, we test, manage, and measure them in patients, not clicks.
Reputation. Win the trust decision.
Patients pick the practice with the most five-star reviews. So we run the system that generates them, replies to them, and puts them to work on your website and your social channels. 85,000+ Google reviews for our clients, 98% five-star. Your front office triggers it in seconds; we run everything behind it.
Retain. Keep them in the family
Your most profitable new patient is one you’ve already treated. We write, design, and send helpful newsletters to your patient list, month after month, so when a new problem shows up, your name is right there. Past patients come back. They refer. They stay yours. 900,000+ active patient subscribers across our clients tell you it works.
Reach. Be known by everyone.
Your community should know your name before they need you. We create and post quality content that builds credibility, shows future hires what it’s like to work at your practice, and runs a focused brand campaign in a five-mile radius so your practice becomes hometown famous. Facebook first, because that’s where PT patients are.
All five parts work together.
That’s when growth happen.
Why a System Beats a Pile of Tactics
Here’s what happens when the five parts run together instead of separately:
Nobody’s SEO guy talks to your review tool. Your newsletter vendor has never seen your website. That’s the seam where patients fall through. In one system, there are no seams.
Find them. Win them. Keep them. Be known by everyone.
What “Done for You” Actually Means
We’re precise about this, because you’ve heard it before.
That’s the whole division of labor. You treat patients. We run the engine.
We Count What Matters
Tracked mobile click-to-call actions only. Desktop website calls aren’t trackable, so the true total is higher.
More than 84,000 five-star reviews and counting, roughly 1,250 new five-star reviews generated every month.
All of it from 2,300+ physical therapy private practices across 49 states and Canada. Not restaurants. Not roofers. Practices like yours.
“This Sounds Like a Lot.
Is It a Lot of Money?”
It’s less than a part-time marketing employee, and that employee wouldn’t know physical therapy.
We don’t compete on being the cheapest. We compete on being the most complete system built for PT private practice, at a price a one- or two-location clinic can sustain. And there are no long-term contracts. Leave any month. Clients stay an average of 7.8 years anyway.
Average client tenure is 7.8 years, nearly triple the marketing industry norm. Our longest-standing client has been with us 23.7 years, since our founding year.
Built by a Physical Therapist, for Physical Therapists
E-rehab was founded in 2003 and is still run by a physical therapist: David Straight, PT, DPT. We’ve never marketed anything but physical therapy. That’s why the R5 Growth Engine follows the PT patient’s journey and nobody else’s.
Common Questions About the
R5 Growth Engine
Stop Buying Tactics.
Start Running a System.
One call. We’ll walk you through the R5 Growth Engine step by step, look at where your practice stands today, and tell you plainly what it would take.