Marketing for a New Physical Therapy Practice:
Start Found, Not Invisible
Opening a practice is the hardest marketing moment you’ll ever face: no reviews, no patient list, no name anyone knows, and a budget that has to survive year one. The New Practice Jumpstart is built for exactly that.
What Is the
New Practice Jumpstart?
The New Practice Jumpstart is E-rehab’s package for physical therapy practices in their first year: the R5 marketing engine, sized and sequenced for a brand-new clinic.
It gets the things a new practice cannot wait on working from day one: a website that books patients, a Google Business Profile that puts you on the map, and your first five-star reviews.
It is shaped to a year-one budget, and it grows into our regular plans as your practice grows.
Why Year One Is Different
An established practice markets to be chosen. A new practice markets to exist. On day one:
Nobody can find you.
Your Google Business Profile is unclaimed or empty, and the map doesn’t know you’re there.
Nobody can vet you.
The practice down the street has 340 reviews. You have zero. Patients tap 340.
Nobody can book you.
No website, or a rushed one, means every referral and every searcher hits a dead end.
And every dollar is spoken for.
Rent, equipment, payroll. Marketing has to produce, fast, without eating the runway.
The Jumpstart exists because the standard playbook assumes you have patients, reviews, and history.
You don’t yet. So the sequence changes: be findable first, be bookable second, be reviewed third. Everything else can wait until the schedule can’t.
What the Jumpstart
Gets Working First
Your website, live and booking.
A patient-booking website built the same way we build every E-rehab site: designed, written, and launched for you, with appointment requests and calls tracked from day one.
Your Google Business Profile, on the map.
Claimed, complete, categorized correctly, and connected to your site, so “physical therapy near me” can actually find you.
Your first reviews, earned fast.
The same review system our clients use to generate five-star reviews, switched on from your first patients, because your first 25 reviews change everything.
A plan for what comes next.
As the schedule fills, the Jumpstart grows into our regular plans. Nothing gets rebuilt. Your site, your profile, and your reviews all come with you.
Built by People Who’ve Done This Before
Founded and run by a physical therapist, David Straight, PT, DPT, who opened a private practice himself
5,000+
websites built, including plenty of first websites for brand-new clinics
2,300+
physical therapy practices served across 49 states and Canada since 2003
Tracked mobile click-to-call actions only, so the true total is higher. ‡ More than 84,000 five-star reviews and counting, roughly 1,250 new five-star reviews generated every month.
Month to Month, Like Every E-rehab Plan
No long-term contracts. Leave any month. Clients stay 7.8 years anyway. A new practice has enough locked-in costs. Marketing shouldn’t be one of them.
Average client tenure is 7.8 years, nearly triple the marketing industry norm. Our longest-standing client has been with us 23.7 years, since our founding year.
Common Questions About Marketing a New Physical Therapy Practice
Open Found.
Not Invisible.
One call, ideally before your doors open. We’ll look at your market, your timeline, and your budget, and shape the Jumpstart around them. No pressure, no jargon.